Iron 101

What Is Iron? 2

Found in every red blood cell in the body, iron is an essential mineral that’s a vital part of red blood cell health which carries oxygen all over the body. Our cells use this oxygen to produce the energy that gets you through the day.  

Why Do We Need Iron? 1,2

Iron provides energy for daily life through the transportation of oxygen through the body. Iron assists in the relief of tiredness, fatigue and the feeling of weariness.

Iron Plays An Important Role In The Body

  • Oxygen transport – red blood cells contain haemoglobin which is partly made from iron and accounts for about two thirds of the body’s iron 
  • Myoglobin – contains iron and is responsible for the red colour of muscle 
  • Enzymes –Enzymes are catalysts that drive many cell functions

What Happens If We Don’t Get Enough Iron? 1, 2

Did you know that iron deficiency is the most common nutritional deficiency in the world?  This makes it incredibly important to keep up our daily iron intake of iron.  

These factors can contribute to iron deficiency: 

  • Lack of iron in food intake or poor diet 
  • Your body is unable to absorb iron  
  • Loss of blood from injury or illness  

What Are The Signs Of Iron Deficiency?

  • Experiencing fatigue and tiredness
  • Lacking energy
  • Feeling weak

Importance of Iron

The recommended daily intake for women between 19-50 is 18 mg of iron. One of our gummies deliver the daily recommended dose.4 

Elemental iron is the total amount of available iron in a supplement that your body can actively absorb. 

Ensure you have a healthy diet that includes foods that are naturally good sources of iron such as red meat, poultry, fish and vegetables. If you feel your diet is lacking iron then you may supplement your iron intake with our 1 a Day iron gummy to meet your recommended daily requirements. 1

Everyone! Did you know…?

1 in 8 people do not obtain enough iron in their daily diet.

Women are more likely than men to have inadequate iron intakes.

The highest affected are women aged 14-50 years with 38% having inadequate iron intakes. 3


1. 2. Australian Bureau of Statistics, Australian Health Survey: Usual Nutrient Intakes 2011-12 financial year4.

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